CBS partners with Medio for mobile search

CBS Mobile has teamed up with Medio Systems, the provider of mobile search and advertising, to add search capabilities and search-enabled advertising opportunities to CBS Mobile websites.

This partnership marks a significant milestone for both companies in driving a standard for delivering easy-to-access mobile content to a growing mobile internet audience, projected by eMarketer to exceed 750 million users worldwide by 2010.

Under the agreement, Medio Systems will provide CBS Mobile users the ability to easily search and navigate content on CBS Sports Mobile, CBS Mobile News, and CW Mobile websites.

The partnership also expands the wide-ranging menu of advertising options CBS mobile offers clients.

"Medio's search is truly mobile-centric in concept and design," said Cyriac Roeding, Executive Vice President, CBS Mobile.

"When users search their favorite sports team on their cell phone, they want a very different search result than they would online, for instance, on their small screen, they might want a quick snapshot of the latest scores, injuries, news and gossip about the club.

"This is the kind of experience we will be providing within CBS Sports Mobile with Medio Search.

"We are committed to joining forces with best-in-breed partners to ensure the user experience is top notch and second to none".

This announcement with CBS marks the official launch of Medio Mobile Search for Publishers, an advertising-supported search solution that is built and optimised for the mobile experience.

"CBS has great insight into mobile consumption from their audience and clear vision for extending brand loyalty beyond CBS' outdoor, television and online media entities - we're excited to partner with CBS on creating a standard for what consumers should expect from a mobile experience," said Brian Lent, Chief Executive Officer for Medio Systems.

"Medio understands the nuances of a mobile experience, and how it's drastically different than performing a search on a PC.

"Not only do users want quick access to answers or content in the fewest number of clicks, they also want relevant content that is optimised for their phone's screen.

"We look forward to delivering this to the CBS Mobile audience".

The Medio search solution on CBS Mobile sites works as follows.

Medio Search is implemented on CBS Mobile sites via an easy to use search box.

Search results will pull relevant information from CBS' site content as well as from the entire Mobile Web.

Relevant ads will appear adjacent to the search results; they will be based on the user's own search terms, thus will be highly targeted.

Clicks on ads surrounding CBS content translate into revenue for CBS Mobile.

Also, content from CBS Mobile will be added to the Medio Mobile Web index, which includes content from all of Medio's partner sites.

Through Medio, marketers can reach and target audiences across all of Medio's partner sites, making Medio MobileNow one of the largest aggregated mobile search advertising networks in the United States.

Roeding added: "Partnering with Medio adds another key element of our mobile advertising strategy.

"Mobile search marketing will be substantial, and we want to help drive its adoption".

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