Product category:
Event production, video production
News Release from: Mezzo | Subject: interactive games design
Edited by the Marketingservicestalk Editorial
Team on 02 May 2008
Mezzo creates interactive snooker games
Production company Mezzo has created three bespoke games for this year's Cue Zone located within Tudor Square in Sheffield during the 888.com World Snooker Championship.
The games have been commissioned by World Snooker to offer a more interactive experience for members of the public at the legendary Sheffield event Over 20,000 visitors pass through The Cue Zone each year and they can now test their snooker knowledge and skills with Mezzo's exciting and challenging games without lifting a cue
This article was originally published on Marketingservicestalk on 28 Mar 2007 at 8.00am (UK)
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The games also offer fans of the green baize the opportunity to win a top prize of a snooker cue signed by several players at this year's 888.com World Snooker Championship.
iSnooker Top Break, iSnooker Triples and iSnooker Trumps test visitors' combined speed and knowledge using snooker-themed graphics and questions.
The games have been developed to appeal an ever increasing younger audience to The Cue Zone and to interact and have fun with the sport.
Pete Williams, Head of Interactive at Mezzo, said: "World Snooker wanted a selection of unique games that would appeal to younger fans visiting The Cue Zone.
"Many of today's snooker stars are becoming as famous as footballers, and they're reaching the height of their talent and fame younger and younger.
"Snooker has a potential youth audience out there and by combining attractive interactives with pure knowledge we can target it".
Neal Stevens, Commercial Manager of World Snooker, added: "The Cue Zone is now in its third year and has developed into a very important element of the 888.com World Snooker Championship in its own right.
"Each year we attempt to deliver a slightly unique experience to all our visitors and thanks to Mezzo this year's vision became a reality".
Mezzo Films is an independent multimedia production company.
It provides all aspects of audio-visual communication including television and radio commercials, motion graphics, animation, web design, commissioned music and video and audio post production.
Among Mezzo Films' most recent awards are four BAFTAS.
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