Product category:
SMS and MMS services
News Release from: Mediaburst | Subject: Best-practice guide to using phone-paid services
Edited by the Marketingservicestalk Editorial
Team on 01 July 2008
Mediaburst aims for culture of
compliance
Mediaburst has developed a best-practice guide to using phone-paid services for download from its website.
Strengthening its position as a mobile promotion support company for brands and agencies alike, Mediaburst has developed a best-practice guide to using phone-paid services The company has also announced the appointment of Dawn Hedley as its compliance officer
This article was originally published on Marketingservicestalk on 24 Jun 2008 at 8.00am (UK)
Related stories
Now it's text to vote in local elections
Mobile marketing company Mediaburst's secure and robust text services are being integrated into a bespoke online electoral roll system for local authorities.
Mediaburst behind Text-to-Wine Sommelier Awards
Mediaburst's text services were selected by Square Meal's Imbibe Magazine to invite the nation's sommeliers to taste over 200 new wines.
The guide aims to help brands and agencies to establish a culture of compliance in SMS promotions, helping the advertising and marketing industries to fully understand the do's and don'ts of mobile marketing campaigns.
The guide has been reviewed by telecoms regulator PhonepayPlus.
Hedley joined Mediaburst in December 2003 as operations manager.
Previously, she was production manager for Centurian (now known as Redactive) where she was responsible for budget management, print buying, quality control, workflows, scheduling and delivery of publications.
As Mediaburst's operations manager, she helped develop the company's web-based SMS communication products, introduced billing mechanisms and service level agreements, as well as processes for testing, sales orders, incident management and frontline support to business partners such as O2 and Thus.
"Brands today face a challenge keeping up with the complex regulations surrounding phone-paid services," said Hedley.
"Mediaburst's best practice guide will help brands and agencies alike to create compliant mobile marketing promotions, avoid costly investigations and build confidence with the consumer".
• Mediaburst: contact details and other news
• Email this article to a colleague
• Register for the free Marketingservicestalk email newsletter
• Marketingservicestalk Home Page
Search the Pro-Talk network of sites
