Mediaburst aims for culture of compliance

Mediaburst has developed a best-practice guide to using phone-paid services for download from its website.

Strengthening its position as a mobile promotion support company for brands and agencies alike, Mediaburst has developed a best-practice guide to using phone-paid services.

The company has also announced the appointment of Dawn Hedley as its compliance officer.

The guide aims to help brands and agencies to establish a culture of compliance in SMS promotions, helping the advertising and marketing industries to fully understand the do's and don'ts of mobile marketing campaigns.

The guide has been reviewed by telecoms regulator PhonepayPlus.

Hedley joined Mediaburst in December 2003 as operations manager.

Previously, she was production manager for Centurian (now known as Redactive) where she was responsible for budget management, print buying, quality control, workflows, scheduling and delivery of publications.

As Mediaburst's operations manager, she helped develop the company's web-based SMS communication products, introduced billing mechanisms and service level agreements, as well as processes for testing, sales orders, incident management and frontline support to business partners such as O2 and Thus.

"Brands today face a challenge keeping up with the complex regulations surrounding phone-paid services," said Hedley.

"Mediaburst's best practice guide will help brands and agencies alike to create compliant mobile marketing promotions, avoid costly investigations and build confidence with the consumer".

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