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Product category: SMS and MMS services
News Release from: Mediaburst | Subject: text services
Edited by the Marketingservicestalk Editorial Team on 24 June 2008

Now it's text to vote in local elections

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Mobile marketing company Mediaburst's secure and robust text services are being integrated into a bespoke online electoral roll system for local authorities.

For the first time, voters will be able to register to vote by simply texting a unique ID and PIN to their local authority Part of a system called Democratic Solutions, the product will be available from local authority provider Dsi from August 2008 onwards and its deployment will enable the general public to securely register their voting intentions with a local authority during their annual canvass by telephone, the internet and SMS

Dsi is a trusted provider of fully auditable "closed loop" solutions to over 150 local authorities in Britain.

Its product portfolio used by the authorities includes electoral registration and management software, revenue and benefits billing systems, case load management tools for councillors, consultation software, as well as printed postal voting packs, poll cards, annual canvass forms and ballot books.

Dsi's extended software will be win-win for voters and local authorities alike.

On the one hand, the public will have more choice in the way they wish to register with a local authority during their annual canvass, by calling a hotline, by visiting www.securemyvote.co.uk and completing an online form, or by texting a unique ID and PIN received in the post to the authority's long or short code.

On the other, local authorities will be able to leverage the public and their mobile phones and the internet to compile electoral rolls faster and at less cost.

"Compiling electoral rolls today is traditionally a costly, paper-based exercise for local authorities and an online solution offers voters a more convenient method to ensure that they get involved in local elections and democratic issues," said Simon Verdon, Dsi's business development director.

"By integrating Mediaburst's highly secure SMS services into our new online registration system, Dsi again demonstrates how it is helping local authorities to better engage and interact with the voting public and for the public to protect their democratic rights".

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