Product category:
SMS and MMS services
News Release from: Mediaburst | Subject: text invitations
Edited by the Marketingservicestalk Editorial
Team on 23 May 2008
Mediaburst behind Text-to-Wine Sommelier
Awards
Mediaburst's text services were selected by Square Meal's Imbibe Magazine to invite the nation's sommeliers to taste over 200 new wines.
The invitation was part of a unique wine-tasting event in London Called the Sommelier Wine Awards 2008, it is Britain's only on-trade wine competition
This article was originally published on Marketingservicestalk on 10 Jul 2007 at 8.00am (UK)
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Criteria for entering wines are twofold: they must be available to the UK's wine trade and must not be sold in mainstream off-trade outlets like supermarkets.
Some of Britain's finest palates were recruited earlier in the year to judge the quality of wines entered on the basis of their food-friendliness, versality, character and value for money.
After the first round of tasting, 300 wines entered for the event were chosen to become the Sommelier's shortlist.
They were then re-tasted and the judges picked the best 100 to make up a Gold List.
Categories include a suggested selection for House Wines, Sparkling Wine and Champagne, Rose, Stickies (Dessert Wines), and selected red and white wines from wine-growing countries such as Australia, France, Spain and Italy.
"Texting personalised invitations to people to attend national events such as the Sommelier Wine Awards was a first for Square Meal and the campaign advice and support we received from Mediaburst ensured a great result," said Rachel Curran, marketing manager for Imbibe Magazine.
"We expect to use this kind of communication more in the future as guests at the event found the SMS reminder and e-ticket really useful".
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