Text voting adds buzz and value to events

Mediaburst's text services are helping event organisers such as Manchester's Out There Events to bring more buzz and value to award ceremonies, and to win marketing awards in the process.

At the inaugural North West Football Awards 2007 held last November in Manchester, Out There Events used Mediaburst's text services to run the text vote for Barclays Goal of the Year Award.

For the first time, club directors, managers, sponsors and personalities used their mobiles to interact and vote live at the event.

The initiative of introducing live text voting at awards ceremonies has since been recognised by judges at the prestigious SWOT Marketing Awards event on 24 April 2008.

At a gala ceremony announcing the winners of 22 marketing awards in Manchester, Out There Events was named winner of the Best Event or Experiential Strategy Award.

"Text gave us instant audience participation," said Stacey Chandler, Event Director North West Football Awards.

"For the first time the audience could use their mobiles to really get involved in the event".

The awards were sponsored by the northern regions of The Chartered Institute of Marketing, Tayburn, Maincolour, Thompson, The Internet Advertising Bureau, News International, Feather Brooksbank, Oxford College and The Recommended Agency Register.

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