Product category:
SMS and MMS services
News Release from: Mediaburst
Edited by the Marketingservicestalk Editorial
Team on 22 January 2008
Mediaburst delivers Kellogg's Zookeeper
promotion
Mobile marketing leader Mediaburst has again partnered with Blue Chip Marketing of Manchester to deliver what's expected to be one of the largest in-store promotions of 2008.
A text-to-win draw will be promoted on 22 million packs of leading Kellogg's cereal brands offering free animal ringtones as downloads to encourage consumers to take part in the draw Between 14 January and 23 March 2008, one lucky winner will be drawn every 24 hours, meaning 70 consumers will become a zookeeper for a day
This article was originally published on Marketingservicestalk on 10 Jul 2007 at 8.00am (UK)
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Aside from the top prize of spending a day as a zookeeper, free tickets to zoos and aquaria across the country can also be won.
Mediaburst's contribution to the overall in-store campaign is a complete end-to-end mobile marketing campaign.
It spans packaging advice, provision of ten bespoke animal ringtones like moaning whales, roaring lions and chattering monkeys, design and hosting of a dedicted WAP site to download ringtones, training of Kellogg's call centre staff, and second-line consumer support.
Consumers texting Kellogg's dedicated shortcode for the UK and Republic of Ireland will automatically receive back a message to their mobile giving an amazing animal fact and a link to the WAP site where they can download the animal ringtone of their choice.
Only standard network costs will be charged to access and download ringtones from the site.
Jeremy Bygrave, Mediaburst's managing director, said: "The promotion further cements Mediaburst's growing business relationship with Kellogg's, and our mobile partner-of-choice position with one of Britain's leading marketing companies".
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