Product category:
SMS and MMS services
News Release from: Mediaburst
Edited by the Marketingservicestalk Editorial
Team on 12 December 2007
Mediaburst sponsors Good Karma fund
raising
Mediaburst's interactive telephony platform will help the charity to better engage with potential donors and raise GBP300,000 for impoverished children in Northern India.
Mobile marketing leader Mediaburst has announced its support for the Good Karma Drive charity, which hopes to raise GBP300,000 for the St Mary's school in Dharasalam, Northern India Good Karma will use Mediaburst's interactive telephony platform at no cost to engage with potential doners, allowing them to donate by phone or text
This article was originally published on Marketingservicestalk on 10 Jul 2007 at 8.00am (UK)
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The funds will allow the school to continue providing learning to more than 400 impoverished children who have been marginalised by mainstream education, and to build a further school building to welcome and educate growing numbers of children that need the school's support each year.
Good Karma Drive is the brainchild of property entrepreneur Jonny Knowles.
Together with a small team of fellow drivers, Jonny will leave "a trail of goodwill and inspiration" on the six-week drive from London to Dharasalam.
The trek began on 3 December 2007.
"Mediaburst is committed to supporting humanitarian initiatives such as the Good Karma Drive and wishes it every success in raising the much-needed GBP300,000 so that growing numbers of impoverished children in India are no longer marginalised from mainstream education," said Stuart Brown, Mediaburst's sales director.
All funds raised will go to St Mary's.
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