Product category:
SMS and MMS services
News Release from: Mediaburst | Subject: text-to-win services
Edited by the Marketingservicestalk Editorial
Team on 27 November 2007
Mediaburst aids Kellogg's Tutankhamun
push
Mobile messaging leader Mediaburst has extended its relationship with Kellogg and is providing bespoke text messaging services for the cereal giant's Tutankhamun promotion.
Mediaburst's text-to-win services will run across Kellogg's Kids and Gatekeeper brands plus Kellogg's Crunchy Nut Corn Flakes on 26 million in-store promotional packs There are ten top prizes of a trip of a lifetime to Egypt for four people including a private tour of the Cairo Museum, a visit to the Valley of the Kings, and exclusive access to the tomb of Tutankhamun
This article was originally published on Marketingservicestalk on 10 Jul 2007 at 8.00am (UK)
Related stories
Mediaburst launches free SMS MediaDAYS
A leader in mobile messaging and interactive telephony is aiming to put creative, marketing and media teams in the comfort zone when using SMS in their mobile campaigns.
Law Firm chooses Mediaburst Business Continuity
City law firm Reynolds Porter Chamberlain is the latest business to adopt Mediaburst's Business Continuity tool as central to its disaster recovery plan.
There will be ten runners-up prizes of a trip for four to the London "Tutankhamun and the Golden Age of Pharaohs" exhibition at the O2 Arena, which opened this month.
All consumers will qualify for a GBP5 discount on a family ticket to the exhibition when buying a promotional pack.
Using and owning one dedicated shortcode aimed at developing the "Kellogg Code" for current and future on-pack promotions to the UK and Republic of Ireland markets enables Kellogg to deliver a simpler and clearer on-pack communication to the enlarged market and also save packaging costs.
It also ensures that Kellogg's consumers can't accidentally opt in to another company's promotion, as well as providing tighter control and security of consumer data.
"Clearly, Mediaburst is delighted to be chosen once again by Kellogg to provide text-to-win services for its on-pack promotions," said Jeremy Bygrave, Mediaburst's managing director.
"Extending the business relationship enables Mediaburst to gain a better understanding of Kellogg's special relationship with its consumers, and to the tailor text services to match the high expectations of Kellogg's consumers".
• Mediaburst: contact details and other news
• Email this article to a colleague
• Register for the free Marketingservicestalk email newsletter
• Marketingservicestalk Home Page
Search the Pro-Talk network of sites
