Mediaburst launches ski-drive competition

Brand support leader Mediaburst has announced that one of its business partners, 8K Media, has won the latest text-to-win mobile competition of holiday provider Ski Collection.

The competition is now featured in Circle Publishing's Snow Magazine and comprises a seven-night holiday for four at the four-star ski-in, ski-out 4 Les Balcons de Val Thorens residence in the French Alps.

All that skiers need do to stand a chance of winning the competition is text the height of the Val Thorens resort.

Ski Collection is a Peak Retreats brand.

Set up in 2002, the company is an independent niche operator giving British skiers the opportunity to experience skiing in France, the French way.

It also runs holidays to the French Alps in both winter and summer.

Ski Collection's business model is simple: only four-star residences in France will do, and they must be located in prime high-altitude resorts.

Holidays can be accommodation-only or packaged with a ferry or Eurotunnel crossing.

Central to the business model is price and Ski Collection offers the lowest price available in the UK for such holidays.

Thousands of British skiers have embraced the business model since 2002.

"Mediaburst is fast becoming the de facto mobile campaign provider for travel companies to better engage with customers and Ski Collection is another addition of this text-to-travel trend," said Stuart Brown, Mediaburst's sales director.

"We expect the trend to continue with mobile marketing digging deep into the revenues of postal-dependent direct mail companies".

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