Product category:
SMS and MMS services
News Release from: Mediaburst | Subject: Business Continuity tool
Edited by the Marketingservicestalk Editorial
Team on 16 October 2007
Mediaburst shows off Business Continuity
tool
Mobile messaging leader Mediaburst will showcase its new Business Continuity product this week at the IP07 exhibition at Earl's Court, London, 16-17 October.
Presentations will take place throughout the show on the stand of Mediaburst business partner, TeleWare (Stand 566) Mediaburst's Business Continuity tool is becoming central to the disaster recovery plans of businesses nationwide
This article was originally published on Marketingservicestalk on 22 Aug 2007 at 8.00am (UK)
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Property and construction adviser Davis Langdon has adopted Mediaburst's business continuity tool.
The web-based tool enables them to instantly communicate with staff, suppliers and customers during emergencies because text messages do not rely on voice channels for transmission; instead, they travel as small packets of data on a wireless carrier's control channel - the same portion of the spectrum that keeps a mobile network apprised of a particular phone's location and status.
Being isolated in the control channel, SMS messages are therefore usually unaffected by heavy traffic or adverse conditions that overwhelm wireless networks during emergencies.
City law firm Reynolds Porter Chamberlain (RPC) LLP views Mediaburst's solution as one of the most cost-effective and efficient means of instantly communicating and interacting with people during emergencies.
It's a view now shared by the latest business to subscribe to the service, property and construction adviser Davis Langdon LLP.
"Mediaburst is breaking down the resistance barriers to rolling out business continuity plans," said Stuart Brown, Mediaburst's sales director.
"For under GBP1,000 each year, businesses can instantly deploy our highly secure service with the minimum of fuss and maximum efficiency".
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