Product category:
SMS and MMS services
News Release from: Mediaburst | Subject: Mobile home-buying fast fact service
Edited by the Marketingservicestalk Editorial
Team on 11 October 2007
Mediaburst launches fast fact home
buying service
The way people get fast facts on properties they might just want to buy could be about to change if mobile marketing leader Mediaburst gets it way.
The company has partnered with 8K Media and launched a managed text response service for estate agents enabling anyone interested in buying a specific property to get key details texted to their mobile and to then book a viewing via their mobile The first estate agent to subscribe to this unique service is Helling Massey of Bury
This article was originally published on Marketingservicestalk on 10 Jul 2007 at 8.00am (UK)
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Its properties now have unique reference numbers pasted on their sales boards.
All that anyone passing by one of them needs do to get key details is text the reference on the board to 80889.
Texts cost 50p.
An auto response is then sent to the potential buyer's mobile giving key details including price and they can then book a viewing via their mobile by replying VU.
A further charge of 50p is incurred.
The details of each property are managed by an online tool allowing Mediaburst's partner 8K Media to change response messages per the estate agent's instructions at any time and from any location.
Typical responses include price reductions and new instructions.
The tool collates all enquiries for a specific property and sends details at the frequency determined by the estate agent to an assigned email address.
The service also allows for analysis, how many times a specific caller has requested details of properties, for example, and to send proactive messages such as "you recently enquired about 129 Darlington Road, 149 Darlington Road is now on the market; to view reply VU".
Replies cost 50p.
"Mediaburst believes that the mobile is destined to become the new black when it comes to buying homes," said Mediaburst's sales director, Stuart Brown.
"We feel sure that home buyers will prefer this instant property service and that other estate agents will follow the pioneering spirit of Helling Massey".
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