Law Firm chooses Mediaburst Business Continuity

City law firm Reynolds Porter Chamberlain is the latest business to adopt Mediaburst's Business Continuity tool as central to its disaster recovery plan.

The web-based tool will enable the law firm to instantly communicate with partners, lawyers and support staff during emergencies to ensure business continuity.

"Mediaburst's Business Continuity text tool is one of the most cost-effective and efficient means of instantly communicating and interacting with people during emergencies," said Neil Davison, RPC's IT operations manager.

"At a time when phone networks become congested and communications fail, text messages get delivered.

"That's why Mediaburst's tool has been selected as the prime communicator in our disaster recovery plan".

Davison's comments refer to a specific communications problem that all businesses will face during emergencies be they floods, fires, bomb incidents, or otherwise.

Phone lines will be come congested and people will be difficult to contact.

As text messages do not rely on voice channels for transmission, they don't piggyback on enterprise mail servers and travel as small packets of data on a wireless carrier's control channel - the same portion of the spectrum that keeps a mobile network apprised of a particular phone's location and status.

Being isolated in the control channel, SMS messages are therefore usually unaffected by heavy traffic or adverse conditions that overwhelm wireless networks.

"Reynolds Porter Chamberlain joins the growing numbers of businesses across the spectrum of sectors that have put business continuity strategies in place for immediate deployment during emergencies," said Stuart Brown, Mediaburst's sales director.

"Mediaburst's Business Continuity tool has been developed specifically to enable businesses to instantly communicate and interact with their people at any time".

Mediaburst's Business Continuity tool is more than an online communications platform.

Its rich features allow businesses to better manage the whole communications process and to analyse the results.

The tool sits on Mediaburst's secure servers and customers pay an annual licence for the service.

Businesses then upload contact details of staff to their licensed phonebook for access from any location.

Using the contact management feature, they create specific distribution groups such as "Crisis Team" or "Senior Management" to receive specific group messages.

Mediaburst recommends that users create time-saving template messages for use as appropriate and leverage the "merge name" feature to personalise messages for added effectiveness.

Using the instant response feature, they can interact with staff and send response messages and content to individuals seeking information.

This is particularly useful when distributing a series of instructions or questions.

Conforming with government guidelines for businesses during emergencies, Mediaburst's tool records all messages sent and delivery receipts thereby establishing an audit trail covering the status and whereabouts of employees.

As part of the business-as-usual process, Mediaburst's tool provides a Fax to Email feature allowing people to receive faxes directly into their email inbox.

A total security audit has been conducted by O2 to ensure Mediaburst's systems are secure, robust, and resilient and that there is no risk to data integrity.

The Business Continuity tool is hosted on a secure Mediaburst site with full SSL encryption.

Annual licenses for the tool cost just GBP995, excluding VAT and include 24/7 support for up to 20 working days each year, 3,000 messages and 10 Fax To Email accounts.

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