Product category:
Integrated marketing
News Release from: Mesh Marketing | Subject: email marketing
Edited by the Marketingservicestalk Editorial
Team on 08 May 2008
Alternative Networks appoint Mesh
Creative marketing solutions agency Mesh has been appointed by one of the UK's leading B2B telecommunications companies, Alternative Networks, to develop an email campaign.
The campaign is aimed at both current and prospective clients throughout 2008 and will focus on selling Alternative Networks' broad range of mobilisation products including Blackberry, and mobile and internet products This follows Mesh's recent success, being named number one for small agency growth in this year's Marketing SP and DM leagues
This article was originally published on Marketingservicestalk on 31 Aug 2007 at 8.00am (UK)
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Justin Collins, head of marketing at Alternative Networks, commented: "Last year Mesh refreshed our corporate identity, which has helped to reposition us to both our current clients and to the City.
"They are now developing prospecting campaigns that will not only help us to sell more to both current and new clients, but will also help to communicate the unique character and personality of the Alternative Networks brand".
Toby Moore, managing partner at Mesh, added: "Email is becoming an increasingly cost effective medium for prospecting new business and for us.
"The creative challenge is always how we can communicate some of the personality of the brand through that medium, and in this case we feel we have successfully achieved that".
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