Mercado provides insight into online excellence

Edited by the Marketingservicestalk editorial team Jun 5, 2008

E-commerce solutions provider Mercado is to present two of its 'In search of Online Retail Excellence Seminar Series'.

The first of the series, which happens on 17 June 2008 at New Connaught Rooms in Covent Garden, will focus on Optimising your SEO/SEM and site search strategies.

The second seminar takes place on 10 July at 12 Park Crescent (Adobe Systems Europe offices) and will concentrate on How product discovery and rich media can improve the shopping experience.

The Optimising your SEO/SEM and site search strategies seminar will be held in conjunction with Coremetrics and will offer insight into the latest trends and best practices in the areas of SEO/SEM and site search.

The seminar will dispel some of the uncertainties surrounding SEO and it will also offer practical tips to increase the effectiveness of search programmes.

The second seminar, How product discovery and rich media can improve the shopping experience, is being organised with Scene7.

This seminar will highlight the importance of the different points of interaction in the customer journey and how each interactive point needs to be productive to ensure a satisfied customer.

The seminar will also focus on product discovery and the use of rich media to improve the customer's online shopping experience.

Guest speakers will be presenting at both seminars.

Matthew Tod, CEO for Logan Tod and Co, will be speaking on the 'State of Search' at the June seminar while Ian Jindal, Editor of Internet Retailing, will be speaking on 'Online Shopping - Don't believe the hype' at the July seminar.

Rich Beattie, Vice President of Mercado Europe, said of the two seminars: "Brands and companies are investing time and effort into their websites, without actually knowing what they are paying for and what to expect.

"The aim of the seminar series is to touch on all aspects of e-commerce, and provide valuable insight on how to succeed in the world of e-commerce".

For further information on both seminars, including bookings, speaker details, venue and seminar details, please visit the Mercado website, where you can also find details of other Mercado live events and webinars.