Product category:
Web design and development
News Release from: Mercado Software | Subject: searchandising
Edited by the Marketingservicestalk Editorial
Team on 01 May 2008
Findel Direct tells searchandising
success story
Home shopping retailer Findel Direct held a seminar on its e-commerce success through search and merchandising at Internet World's e-Commerce and Connectivity theatre.
Findel Direct has recently adopted Mercado's solution as part of a major upgrade of its online functionality In a seminar entitled 'Findel Direct looks towards e-commerce success through search and merchandising', Tim Broughton, Findel Direct's IT Director, talked about their journey through e-Commerce, focusing on how search and merchandising is key to their online trading success
This article was originally published on Marketingservicestalk on 9 Oct 2007 at 8.00am (UK)
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Broughton provided information and insight into Findel's experience in e-tail and discussed the issues and challenges they faced on different and older platforms, the growing importance of search and merchandising in the world of e-Commerce as well as their plans to accommodate multiple brands in one solution from Mercado.
Broughton said: "We want to focus on our customers' shopping journey.
"Today visitors need to find exactly what they want very quickly, or they will go elsewhere.
"This is why we are concentrating on site search and navigation, combined with merchandising which allows us to highlight any relevant promotions.
"By doing this, we are able to provide our customers with a hassle-free shopping experience, while differentiating ourselves from our competitors.
"Mercado was an easy choice for us to make: their focus on retail is exceedingly important to us and their product allowed us to make the necessary changes to our merchandising strategies without IT support.
"Their impressive portfolio of UK retail brands made us confident that with Mercado, we are on the path to a new level of success in the world of e-Commerce", he added.
Findel Direct is one of the many UK brands that have chosen to adopt Mercado's merchandising expertise, alongside other large and small UK retail brands such as American Golf , Arcadia, Argos, Charles Tyrwhitt, JD Sports, Majestic Wines, Stylo Ted Baker, The Cotswold Company, UK Digital and 118 Golf.
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