Findel adopts Mercado's online searchandising

Findel, supplier of merchandise to the home shopping, education and health sectors, has chosen Mercado's searchandising solutions to strengthen online sales for its home shopping division.

Findel Direct is the online trading division of Findel plc, the fourth largest direct mail order company in the UK, providing a personal shopping service to around 1.5 million customers.

Two of its online brands, Letterbox and Kitbag, have recently adopted Mercado's solutions as part of a major upgrade of its online functionality, with a number of other brands in the Findel portfolio to follow.

Tim Broughton, Findel Direct's IT Director, has chosen to significantly enhance its e-commerce capability, concentrating on improving its customers' online shopping experience.

The company was impressed by Mercado's focus on providing shoppers with a product discovery process which provides search results with exceptional relevance to their interest and is extremely intuitive.

According to Broughton: "By using Mercado's powerful searchandising solution, we are making our primary focus how we can improve our customers' shopping experience.

"It is not just about improving search and navigation, it's about finding better ways of allowing customers to find exactly what they want, when they want it - resulting in an increase in conversion rates".

He continued: "We have chosen Mercado because it goes beyond the traditional site search of other products we evaluated, empowering our business users with effective online merchandising and product presentation.

"By enabling the business to make instant changes to merchandising strategies without requiring input from IT staff the Mercado solution exactly supports our business objectives".

Rich Beattie, Vice President of Mercado Europe, said: "With its impressive portfolio of brands, Findel is aware of the need to take a single-minded approach to converting and retaining customers.

"By offering focused search and navigation related to the buyer's interest, and merchandising techniques such as tailored landing pages, cross- and up-selling, profit- and inventory-based promotions, the online shopping experience will be improved - resulting in more online revenue for Findel".

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