Mercado ignites a new era of e-commerce

Mercado is introducing unprecedented levels of shopper engagement and e-commerce merchandising capabilities in 2008 with Ignition OnDemand, a highly customisable e-commerce solution.

Mercado has unveiled a new look and announced product plans that represent innovative, shopper-focused merchandising solutions for the new e-commerce that will deliver a more seamless approach to customer attraction, conversion and retention challenges.

Utilising its existing search and merchandising solutions and capabilities, the company will soon launch a powerful e-commerce product suite called Mercado Ignition.

Mercado has plans to continue to build out e-commerce functionality throughout 2008 with innovations that will enable businesses to dramatically scale online product offerings and accelerate the customer journey.

"We believe we're entering a new era of e-commerce - although the internet has removed the barriers to entry, there are still huge challenges," said Corey Leibow, President and CEO of Mercado.

"Online retailers who work out that they must engage shoppers with every interaction throughout their journey - and match that with a smart commerce data strategy - will realise their full business potential".

Mercado Ignition is a highly customisable e-commerce solution based on what industry experts have referred to as the "most advanced merchandising interface", built on Mercado's proven site search and navigation platform - capable of delivering high performance, while scaling to millions of products.

In addition, building on previous Metrics Driven Merchandising and social shopping developments, over the next few months Mercado will announce strategic partnerships with leading web analytics, reviews, rich media and payment solution providers.

Mercado anticipated the huge growth of SMB internet retailing, launching the market's first on-demand searchandising solution two years ago.

Today, there are more than 100 rapidly growing online retailers on its software-as-a-service (SaaS) platform.

Mercado has provided these businesses with the opportunity to fully exploit online merchandising opportunities, and realise big gains as a result.

Mercado Ignition OnDemand is a complete hosted e-commerce solution that the company will launch in April.

It features new storefront technology that takes product discovery and merchandising to new heights.

Mercado Ignition OnDemand is the only e-commerce solution built on the principle that the success of the online retailer is dependent on creating powerful connections between shoppers and products.

Mercado Ignition OnDemand is configured as a software-as-a-service (SaaS) application, boasting the latest Web 2.0 navigation and a "single-page" shopping experience - built on the industry's leading search, navigation and merchandising technology.

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