Mercado helps Ted Baker improve online performance

Edited by the Marketingservicestalk editorial team Dec 13, 2007

Top UK fashion retailer Ted Baker's website has gone live with advanced search and merchandising capabilities from Mercado Software.

The leading e-commerce search and merchandising solution provider is supplying the lifestyle designer brand with searchandising tools for its online store.

Ted Baker will shortly celebrate its 20th anniversary, and since starting as a designer of premium shirts in Glasgow, has rapidly grown its presence across the globe.

Key to its continuing success is its online offering and Mercado's software is providing provide powerful merchandising and navigation capability as well as improved search capacity for those shopping for Ted Baker products online.

Martin Newman, Head of e-commerce at Ted Baker explained: "We see our online channel as key to finding new customers and it underpins our growth strategy; central to this is improving the customer experience, and allowing customers to find what they want quickly and easily does just that.

"We were already aware of the success that Mercado's searchandising tools have brought to other online retailers - with the ability to quickly and efficiently implement promotions, list best sellers, and recommended related products, it provides search related content, specifically around the interest of the visitor.

"To have this functionality within our e-commerce platform now will ensure we have our busiest and most successful Christmas ever".

Rich Beattie, Vice President of Mercado Europe, said: "Ted Baker has quickly developed a reputation for high quality, fashionable products and grown into a company with a global presence - our searchandising software will help them to continue that growth, by improving their current online offering and allowing their customers to enjoy the whole Ted Baker shopping experience".