Product category:
Web design and development
News Release from: Mercado Software | Subject: search and merchandising
Edited by the Marketingservicestalk Editorial
Team on 29 November 2007
Charles Tyrwhitt picks Mercado
Searchandising
Shirt maker Charles Tyrwhitt has recently deployed the Mercado search and merchandising solution.
Charles Tyrwhitt has rapidly established itself as an outstanding brand in the gentleman's outfitters market, with a flagship store on London's renowned Jermyn Street It has developed a reputation for quality and is currently the UK's largest maker of high quality gentleman's shirts, serving over half a million customers worldwide, through its online store, mail order catalogue and shops
This article was originally published on Marketingservicestalk on 13 Dec 2007 at 8.00am (UK)
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"Charles Tyrwhitt is the market leader in its sector," said Rich Beattie, Vice President of Mercado Europe.
"They retain that position by constantly looking for ways to improve their offering and are committed to offering the ultimate online shopping experience.
"We are delighted that they have chosen us to help them drive forward the e-commerce side of their business, and we have worked hard to ensure we deliver a solution that has clear benefits for them and their customers".
"We recognise how important it is to stay ahead, and our online strategy is absolutely key for us to maintain our market-leading position," said Alison Lancaster, Marketing Director at Charles Tyrwhitt.
"Marketing plays a central role in our multichannel success, and we believe that Mercado's searchandising software will allow visitors to find exactly what it is they are looking for - more quickly and easily - when browsing our site.
"Not only does this benefit our customers but it also benefits us as a business - by improving our conversion rates and the number of items people buy on each visit".
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