Mercado and Omniture Unveil Genesis Adaptor

A powerful new tool for online retailers enables them to maximise conversion rates by integrating web analytics through Omniture Genesis with site search, navigation and merchandising.

As leading providers of search and merchandising and business optimisation solutions, Mercado and Omniture have combined forces following their joint involvement with the online retail arm of Blacks, the United Kingdom's outdoor experts.

"For Blacks the integration between these two solutions is the natural evolution of a consumer-driven commercial proposition," said Simon Maylott, Blacks' director of new business channels.

"We have been using the customer insight garnered through Omniture and have fed this into our Mercado-powered Search and Merchandising strategy for some time now, with material benefit.

"Dynamically marrying the two brings further distinct commercial advantages in terms of conversion, ROI, productivity and personalisation".

"Mercado's retailing customers are extremely metrics-savvy and are increasingly looking to automate merchandising decisions and actions," said Rich Beattie, vice president of Mercado Europe.

"The new Omniture Genesis Adaptor makes valuable analytics reports immediately actionable, and enables auto-ranking of products based on key business metrics such as searches, clicks, items sold, conversion rates and revenues".

Mercado provides site search, navigation and merchandising solutions to more than 150 global multichannel and internet retail brands including Blacks and Millets, Sears, Overstock.com, DelightfulDeliveries.com and MSN Shopping, enabling online retailers to easily execute online merchandising strategies with no IT dependency.

As a result of deploying searchandising, Mercado's e-commerce customers commonly realise immediate and significant increases in their conversion rates and basket size.

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