Product category:
Web design and development
News Release from: Mercado Software | Subject: searchandising
Edited by the Marketingservicestalk Editorial
Team on 09 October 2007
Mercado's momentum continues to gather
pace
As the online retail world gets ready for another bumper Christmas, Mercado Software is rapidly expanding its base of UK retailing customers.
Mercado provides site search, navigation and merchandising solutions to more than 150 global multichannel and internet retail brands, enabling online retailers to easily execute online merchandising strategies with no IT dependency As a result of deploying searchandising, Mercado's e-commerce customers commonly realise immediate and significant increases in their conversion rates and basket size
This article was originally published on Marketingservicestalk on 19 Nov 2007 at 8.00am (UK)
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The past 12 months have seen Mercado provide its searchandising solution to Virgin Megastores, Blacks, LookFantastic.com, and Majestic Wine, among others.
"Christmas 2006 Virgin Retail experienced a 191 per cent rise in online sales versus the previous year; in 2007 we have completely rebuilt and relaunched our online store in order to continue to drive these levels of growth," explained Tony Johnson, IT Director at Virgin Megastores.
"With Mercado providing the search and navigation, visitors to the site enjoy a simple and quick online shopping experience, and as a result will make us their one-stop shop for Christmas entertainment gifts this year".
Recent research by digital specialists Logan Tod suggests that Christmas online shopping alone will reach GBP10 billion this year, whilst Verdict Research predicts that online spend in the UK will triple over the next five years.
With 25 per cent of all sales during the forthcoming festive period expected to be made online, according to InternetRetailing.net, the importance of a fully optimised and easily searchable online store has never been greater.
"It is paramount that all retailers have a strong online presence all year round, allowing customers to find and purchase the desired items with as little fuss as possible," explained Rich Beattie, Vice President of Mercado Europe.
"However, this is even more critical around Christmas, when stress levels rise as quickly as spare time disappears, and poor website experience can lead to great loss in sales".Mercado is the leading e-commerce search and merchandising solution provider for multichannel retail and B2B organisations.
By enabling a superior buying experience and equipping business managers with a powerful platform on which to execute merchandising strategies, online businesses can aggressively grow revenue and foster customer loyalty.
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