Product category:
Media
News Release from: MDM.TV
Edited by the Marketingservicestalk Editorial
Team on 03 May 2007
BASF targets light TV viewers with
MDM.TV
MDM.TV, the trans-stadia TV network, is to run a profile-raising campaign for BASF, the multinational chemicals manufacturing corporation, to go live on 5 May.
The campaign, which will run across MDM.TV's network of stadia, is one element in a series of channels running BASF's TV activity Other channels include ITV, Channel 4, FIVE and various satellite stations
This article was originally published on Marketingservicestalk on 25 Apr 2007 at 8.00am (UK)
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The activity negotiated by Universal McCann aims to raise awareness of BASF, the company's products and the logo to ABC1 males.
By using the MDM.TV network, BASF can target both light TV viewers and their ABC1 target audience.
Richard Johnston, Broadcast Account Director at Universal McCann, commented: "We chose to use the MDM.TV network as it allows BASF to reach their core audience in an environment where they can achieve standout.
"To reach the increasing numbers of light TV viewers, networks such as this are going to become increasingly important".
Gerry McKenna, Managing Director of MDM.TV, added: "It's great that agencies and advertisers are really recognising the need for our network to not only reach ABC1 males but to do it in a captive environment.".
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