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News Release from: MDM.TV | Subject: Man of the Match competition
Edited by the Marketingservicestalk Editorial
Team on 25 April 2007
MDM.TV kicks off Man of the Match fan
vote
Europe's premier trans-stadia TV network is to run an interactive fan competition 'Man of the Match' in partnership with Man of the Match, that will be going live on 5 May.
The interactive content of the competition will drive fans across MDM.TV's Premier League grounds to text or go online to vote for their 'Man of the Match' The two initial competitions will take place during the final two sequences of Premiership games this season
As part of the new content initiative MDM.TV and Man of the Match are searching for a company to sponsor the segment and own the fans' choice for Man of the Match.
Football fans will have the opportunity to vote for the Man of the Match at their game during half time and after the match.
Fans that voted for the winning player go into a prize draw to win their season ticket for 2007/08.
The Man of the Match content will also drive fans to their website where they can interact with fellow football supporters.
Marc Maley, CEO of Man of the Match, commented: "Working with MDM.TV is the perfect opportunity to reach football fans while they're in the ground and allow them to vote for their Man of the Match.
"There was no other format that allowed us to target fans so effectively.
"This is also a fantastic opportunity for a sponsor to own the fans' choice for Man of the Match and really engage with the valuable football fan demographic".
Gerry McKenna, Chief Executive of MDM.TV, added: "This is another example of the type of interactive and creative content options our network can provide.
"It also emphasises the opportunities available for advertisers trying to target the highly prized 16-44 year old ABC1 males, week in week out.".
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