Fulham join digital premier league

Edited by the Marketingservicestalk editorial team Mar 30, 2007

MDM.TV, Europe's premier trans-stadia TV network, has announced that Fulham Football Club has joined its outdoor digital network.

The deal allows media agencies and brand owners new opportunities to engage football fans on match day whilst they are in their chosen and captive environment.

Craven Cottage is now linked with 14 other leading football stadia plus music venue the Manchester Evening News Arena via a stadium entertainment system developed by MDM.TV.

Fulham join the likes of Arsenal, Manchester United and Glasgow Celtic in this 1200-screen stadium network.

The recently installed network delivers the latest live football action, news, targeted advertisements, interactive competitions and match highlights before each game and during half-time, improving the fans match day experience.

The MDM.TV screens will enable brands to communicate key sales messages to fans whilst they engage with the digital screen network.

The agreement will provide media agencies with the opportunity to purchase advertising space at an additional football stadium to communicate and interact with the highly prized male ABC1 16-44 year old market.

Gerry McKenna, chief executive of MDM.TV, added: "We are very pleased to welcome Craven Cottage to the MDM.TV network.

"Fulham are joining the top Premiership teams that are offering fans a digital entertainment package which not only benefits the clubs and the fans but also brands looking to reach a targeted and captive audience.".