Product category:
Market research
News Release from: McCallum Layton Research and Marketing Consultants
Edited by the Marketingservicestalk Editorial
Team on 11 March 2008
McCallum Layton Research expands
offering
McCallum Layton, a leading market research agency based in Leeds, has furthered strengthened its operations by relocating its Computer Aided Telephone Interviewing (CATI) Unit to Headingley.
The new unit has been significantly expanded and will provide a capacity increase of 36 per cent allowing more than 100,000 market research interviews to be undertaken per year McCallum Layton undertakes telephone interviewing with members of the public and businesses and has particular strengths in the financial, consumer and business-to-business markets
This article was originally published on Marketingservicestalk on 19 Mar 2007 at 8.00am (UK)
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This expansion has been required as a result of new, long-term, business won throughout 2007 with various organisations; ranging from Ofwat, the water services regulator, through to blue-chip, globally operating companies, based throughout the UK.
Current clients have also increased their use of McCallum Layton leading to an expansion of the Head Office team by about 25 per cent, at Bramley Grange on the outskirts of Leeds.
Duncan McCallum, who founded the business with Kathy Layton in 1982, said: "We have always operated our own telephone interview unit to ensure the quality and integrity of our work and following a very successful 2007 we are building on our strengths and have expanded all our teams to provide better insight for our clients".
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