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News Release from: MCCA | Subject: MCCA Best Awards 2008
Edited by the Marketingservicestalk Editorial
Team on 13 February 2008
Dave Gorman launches his own award at
MCCA
Comedian Dave Gorman will be taking centre stage again this year in front of some the country's leading creative agencies to host the MCCA Best Awards 2008 on 4 March at the Brewery, London.
Following his show-stopping performance at last year's Marketing Communications Consultants Association's (MCCA) Best Awards, comedian Dave Gorman will be taking centre stage again this year In keeping with last year's performance, which saw Gorman analysing agency brands via their websites, he has released a brief to creative agencies for a campaign to launch a new perfume, as a way of understanding creative pitching from a client perspective
During part of the Best Awards evening entertainment, Gorman will pick out a selection of responses and after analysis, will select a winner of the unique 'Dave Gorman Best Award'.
Gorman is also looking for devastating 'nearly ran' ideas, past or present, for his Best Awards presentation.
If you have generated ideas from creative brainstorming sessions for clients that could not run, perhaps because of fear of being sacked, consumer backlash or general poor taste, then he would also like to hear from you.
You might even receive your own Dave Gorman Best Award.
Agencies can download the Dave Gorman Brief from the MCCA website under the Best Awards 2008, and pitches must be submitted no later than 15 February.
Entries for the Best Nearly Ran category should be submitted in PowerPoint format to jan.johnston@mcca.org.uk, also by 15 February 2008.
The Marketing Communication Consultants Association defines itself by energising communications agencies for a changing future by sharing knowledge, vision and possibilities.
The agency-only membership represents the widest possible cross section of future-thinking agencies.
MCCA members recognise that there is more that unifies practitioners than divides them.
It also recognises that the pursuit to improve professional standards both in terms of people development and the client's relationship with their agency is an ongoing process that must be addressed through collective endeavour.
The nurturing of creativity and new talent is vital to the industry and the MCCA's graduate recruitment service has been integral to this, helping over 350 graduates since its inception.
'Putting people first' has been the key focus for the MCCA that has included major initiatives to recruit, retain and train the practitioners through their acclaimed Professional Development Programme.
Through the MCCA search and selection service, one of the association's objectives is to assist clients in finding the right agency and to promote their member agencies collectively.
Once a client has chosen the right agency the MCCA is on hand again to ensure that ideas are protected from the very start with their Pitch Protection Service.
The MCCA Best Awards programme is a highlight in the industry calendar and continues to promote the outstanding integrated work implemented by both members and non-members.
The best practice industry papers that the MCCA have produced cover issues such as: agency selection and briefing, evaluation, client/agency contracts and salaries and benefits.
Its key strategic pillars are: professional development, professional recognition, business development, finance and administration and member engagement.
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