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News Release from: Maritz | Subject: Pure card
Edited by the Marketingservicestalk Editorial
Team on 09 May 2008
Maritz switches to Visa backed Pure card
Performance improvement company Maritz has announced that it is introducing a new card - the Pure card.
The Pure card is already in use by other Grass Roots Group companies and operates on the Visa platform, using chip-and-pin technology It boasts some 25 retailers including House of Fraser, Currys, Laithwaites, Argos, Thomas Cook and Homebase
This article was originally published on Marketingservicestalk on 2 Apr 2007 at 8.00am (UK)
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Maritz' transition to the new product will increase spend through the Pure retailers and ensures cohesion in the Group.
Paula Collins, Product Manager at Maritz, commented: "The Pure card is the ideal vehicle for companies consolidating multiple reward programmes or looking to innovate their motivation activities.
"The Visa operating platform means the card is readily recognised by retailers, simple to use and chip-and-pin offers additional fraud protection.
"The hand-picked range of retailers offer gifts that appeal to everyone".
Current clients have already been transferred to the new card which will replace the Maritz ey card.
Each Maritz employee will also be issued a Pure card as part of the company's internal recognition programme.
Organisations use the card by rewarding employees with points for a variety of motivational reasons, such as displaying behaviours in line with the company's brand values or achieving a specific goal on a sales or other performance incentive.
The points are paid onto the Pure card, allowing employees to redeem them for gifts of their choice from participating retailers, whether they want clothes, gadgets, a weekend away or a sky-diving experience.
To ensure any reward given is spent on an item that is meaningful and memorable to the individual, points on the card can only be redeemed at specific online and high-street outlets.
This means that the reward is not absorbed into everyday spending on groceries, petrol or household bills, which negates the motivational effect.
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