Maxymiser optimises Kwik Fit Insurance website

Kwik Fit Insurance has appointed conversion management specialist Maxymiser to improve online customer engagement and provide scientific proof of winning web content.

The company will be providing a range of services including multivariate testing, visitor segmentation and personalisation, all of which enable Kwik Fit Insurance to make iterative changes to its website, keeping content fresh and compelling without the risk of getting it wrong.

By working with Maxymiser, Kwik Fit Insurance is able to take a customer-centric approach to website design and refreshment, where changes to page layouts, sequences and content can be trialled on real customers in order to identify the most effective variants that encourage customers to spend more time on the site and make a purchase.

Initially, Kwik Fit Insurance will be working with Maxymiser to optimise the quotes results page of its website, test audience reactions to different marketing messages, and improve the overall usability of the site.

Moving forward, the company is also looking to maximise cross-sell opportunities by delivering highly personalised web content to visitors.

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