PKR selects Maxymiser to improve user experience
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Maxymiser product story
Edited by the Marketingweek Marketplace editorial team
Jun 2, 2010
Online poker operator PKR has selected Maxymiser to improve its online user experience in a bid to drive up customer acquisition.
Utilising Maxymiser's technology and consultancy services, PKR will be able to trial different layouts, sequences and content across its website in order to determine which content has the most positive effect in improving conversion performance.
The initial testing is focused on the homepage, where PKR believes it will see the most significant results, and is focused on engaging new users to click through to the download stage.
Maxymiser's Multivariate testing (MVT) solution has been selected as the most effective means of scientifically measuring the impact of PKR's homepage content and layout on visitors' response.
Multiple page layouts have been designed and approved by PKR, ready to be tested with live visitors.
Following the initial tests, PKR is looking to extend its testing to understand the differences and similarities between each of its key territories to further improve the user experience it provides.
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