Waterstone's uses Maxymiser conversion management
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Maxymiser product story
Edited by the Marketingweek Marketplace editorial team
Feb 3, 2010
Maxymiser has been appointed by Waterstone's to drive an improvement in onsite conversion rates and online revenues.
Using Maxymiser's conversion management solution, Waterstone's will be able to continually test thousands of different iterations of its website with live visitors and then implement winning content based on clear statistical evidence of which designs and page layouts drive the biggest uptake in online sales.
Maxymiser will be running both multivariate testing (MVT) and A/B testing on a number of key areas on the Waterstone's website that the company has identified together in accordance with its test roadmap.
Initially, it will be focusing on the product page, category page and homepage as these are crucial to the start of the purchase funnel.
Maxymiser said it helps customers achieve higher conversion rates by running live testing on site and continually changing the content to match online visitors' requirements.
The Waterstone's site is expecting to go live with Maxymiser's conversion management solution in February 2010.
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