Content Delta enables online visitor segmentation
A
Maxymiser product story
Edited by the Marketingservicestalk editorial team
Oct 10, 2008
Maxymiser has announced the launch of Content Delta, an online optimisation tool designed to achieve higher conversion and revenue by segmenting online visitors.
Content Delta enables marketers to segment online visitors by various metrics, including type of visitor, visitor characteristics, behaviour patterns and historic interaction with the organisation both online and offline.
Using content optimisation techniques, marketers will be able to trial multiple versions of a particular page and monitor how the various segmented groups respond to the differing content.
As a result, marketers will be able to adapt the content of their website based on statistical evidence of which versions were most popular with other visitors within the same segment, which Maxymiser said would lead to higher conversion rates.
Not what you're looking for? Search the site.
Contact Maxymiser
Related Stories
- Marketingunity offers web-based software suite
- Predictive dialler for Synthesys.net
- Smartfocus announces Smartmarketer E-channel 5.0
- Tibco launches Spotfire v2.2 analytics platform
- Maximizer Software releases CRM 10.5
Categories
- Design and Print (355)
- Customer publishing (27)
- Direct Marketing (525)
- Experiential marketing (84)
- Events, meetings and conferences (388)
- Incentive travel, IMEX (34)
- Integrated marketing (250)
- Internet, email, search, web design (1,072)
- IT for sales and marketing (247)
- Marketing strategy and consultancy (229)
- Market research (173)
- Media (223)
- Mobile marketing (155)
- Outdoor and ambient (48)
- Podcasts (2)
- Promotions and incentives (346)
- Public relations (170)
- Recruitment services (33)
- Sponsorship (18)
- Sports marketing (17)
- Telemarketing (54)
- Training and development (87)
- Point of purchase, retail design (186)
- Trade associations and professional bodies (217)
