Maxymiser software offers email optimisation
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Maxymiser product story
Edited by the Marketingservicestalk editorial team
Aug 29, 2008
Maxymiser, the online content optimisation specialist, has announced an extension to its existing product portfolio with the launch of its email optimisation software.
Based on the principles of content intelligence and on-demand technology, the email optimisation software will enable organisations to test the success of individual email marketing campaigns in real-time.
In doing so, Maxymiser can deliver insights into the impact of personalised email content on click-through and conversion rates, enabling UK brands to refine their direct marketing activities based on the behaviour of their target audience.
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