Maxymiser showcases content optimisation suite

Maxymiser will be demonstrating its product portfolio at Internet World to illustrate how easily conversion uplift can be achieved through testing and targeting tools.

Maxymiser's technology enables organisations to test the success of various components of its website and deliver insights into the impact of personalised web content on click-through and conversion rates.

In addition, the Maxymiser technology can track and monitor the pathway of an individual internet user onto a particular website, highlighting which components were most effective in driving web traffic.

As Mark Simpson, Managing Director of Maxymiser, explained: "Organisations are increasingly allocating huge amounts of budget to online campaigns, and particularly the initial SEO elements of them.

"However, having invested heavily in pulling customers online it is criminal to waste the opportunity.

"It is time to consider the actual user experience and work effectively to translate the investment in search activity to bottom line conversion".

Visitors to Internet World will be able to hear more on the benefits Simpson highlights for themselves.

In his presentation 'Optimising check-out and sign-up; How National Express gained 14 per cent more customers', at 11am on Thursday 1 May in the Digital Marketing Theatre, Simpson will highlight how companies can introduce incremental changes to site design and content in order to achieve significant conversion uplift, providing sound advice and clear examples of where such plans have already made a difference.

As the market leader in content optimisation technology, Maxymiser is unique in providing organisations with a proven solution to increase the effectiveness of their website content and design, in order to deliver key metrics such as conversion and click through rates more effectively.

Based on clear statistical proof about which combinations of content and design work most successfully in converting sales and delivering customers, Maxymiser enables website owners to refine their websites in real-time to capitalise on strong performing features and remove the less successful elements.

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