Product category:
Web design and development
News Release from: Maxymiser | Subject: web content optimisation
Edited by the Marketingservicestalk Editorial
Team on 21 November 2007
Financial firms wake up to content
optimisation
Comparethemarket.com and three other major online insurance brands have enlisted Maxymiser's content intelligence for a comprehensive programme of optimisation.
By anticipating the content that visitors want to see, the brands will benefit from greater returns from existing traffic Comparethemarket.com, Budget Insurance, Bennetts and ibuyeco are included in the 12-month deal with the BGL Group
This article was originally published on Marketingservicestalk on 20 Nov 2007 at 8.00am (UK)
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Maxymiser lead intelligence now on AppExchange
Maxymiser has announced the availability of its content intelligence technology for website optimisation on salesforce.com's AppExchange marketplace.
Clients in the travel, entertainment, retail, recruitment industries plus a major high street bank have launched optimisation campaigns in recent months.
They join a growing tide of companies looking to increase returns from visitors in light of the rising cost of good quality traffic from sources such as pay per click.
"With content intelligence, we are moving towards an online world where websites instantly recognise visitor requirements and automatically serve appropriate content, increasing the likelihood of turning a browser into a buyer", commented Mark Simpson, Managing Director, Maxymiser.
Steve Bone, Senior E-Commerce Manager at the BGL Group, said: "We selected Maxymiser for their enthusiasm about optimising online performance and the technologies they have behind them.
"We look forward to seeing a conversion rate uplift on these four key B2C brands in this highly competitive market".
Maxymiser's clients use automated segmentation technology to optimise content for groups of visitors dependant upon off-site factors and drive more revenue.
More relevant content makes for more visitors converting to customers.
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