Maxymiser builds content optimisation network

Maxymiser has announced partnerships with nine leading online marketing and e-commerce brands.

Offering a range of complementary products and services, these partners recognise the value that Maxymiser's website optimisation technology can bring to clients.

Bunnyfoot, ClickStream, Emailvision, Enrich Advertising, hybris, Lynchpin, Visual Sciences, WebSalad and WebTrends have entered into partnerships.

Many of the new partners are exploring ways in which Maxymiser's technology can be aligned with their own disciplines.

Mark Simpson, Managing Director of Maxymiser, commented: "Together with our partners, we look forward to taking on-site optimisation in Europe to a new level.

"Our direct client base also continues to grow but it is through these partnerships that we will begin to really evangelise and spread our message that getting uplift online is about more than just driving traffic".

Demand for on-site optimisation is growing as the cost of acquiring high-quality traffic increases and gives marketers reason to focus on getting more revenue from existing traffic.

Maxymiser has formed partnerships in areas of online marketing as diverse as web analytics, search marketing and usability in order to add value to existing engagements.

Maxymiser uses artificial intelligence to quickly deduce the campaigns that are having the best impact on response rates online.

By monitoring live visitor response to web content, the company's technology serves the right campaign combinations to the right people at the right time in order to boost sales.

Techniques including multivariate testing, visitor segmentation and behavioural targeting are supported in Maxymiser's optimisation suite.

Maxymiser provides a software-as-a-service solution for automated content optimisation on websites.

Their software tests complex combinations of content and automates the process of serving up the best versions.

This includes multivariate testing for all site traffic, for segmented traffic or behaviourally targeted content optimisation.

Clients enjoy easily quantifiable benefits in the form of uplift in their conversion revenues.

Last month the average conversion rate uplift across Maxymiser clients was 43 per cent.

Maxymiser was founded in 2005 and is based in the UK with offices in London and Edinburgh.

Current Maxymiser clients include Alliance and Leicester, QVC, National Express, LOVEFiLM, Flight Centre, Budget Insurance Group, PandO Ferries, and Dixons Stores Group.

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