Maven whitepaper focuses on purchase behaviour
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Maven Research product story
Edited by the Marketingweek Marketplace editorial team
Apr 1, 2010
Maven Research has launched a whitepaper focused on the understanding of purchase drivers and behaviour in supporting business.
The whitepaper is available to download from the company's website and looks at buying behaviour during these troubled economic times.
Glyn Luckett, author of the white paper and head of commercial at Maven Research, said: 'The paper details some of the common issues that businesses face during these austere times and how dedicated research can provide a sound basis to plan actions to drive progress and improvements.
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