Munro Global snaps up Maven Research

Independent research-focused marketing services group Munro Global has acquired Buckinghamshire-based market research agency Maven Research to boost its client-focused offering.

Munro already includes two established and successful market research firms within its portfolio: FDS International and acefieldwork.

This new acquisition is the latest step for Munro as it looks to become one of the UK's leading centres of excellence in the provision of research-focused marketing services.

Enlarged group turnover, with Maven, is forecasted to exceed £10m in 2007.

Richard Hepburn, Chief Executive of Munro, said: "Maven has an impressive, long-standing, blue-chip client base, alongside a skilled, experienced and motivated workforce, and it provides an excellent addition to our group.

"We will look to fully exploit a number of leading-edge technology and consultancy solutions developed within the Maven business for the benefit of clients across the wider Munro group".

Maven is among the UK's ten largest continuous research agencies, specialising in Customer Satisfaction, Employee Satisfaction and Employee Engagement surveys.

Its clients include Lloyds TSB, Citroen, Daimler Chrysler, Vodafone, British Gas and Tesco Personal Finance.

Maven will be run as a separate entity within Munro, retaining its name, and Kathryn Lewis will remain as managing director.

Lewis said: "This is an exciting development for Maven - we will continue to meet the research needs of clients by offering a full range of research services, both qualitative and quantitative.

"Our core value will be unchanged in delivering research that adds strategic value, while benefiting from the additional support and knowledge base of Munro..

The acquisition will have no affect on the 50-plus employees at Maven, who are based at the company's two sites in High Wycombe.

Hepburn added: "We will continue to grow both organically and through acquisition, enhancing Munro's capabilities to deliver client-focused, business-enhancing solutions across a range of research-focused marketing services disciplines".

For more information, visit www.munroglobal.net and www.maven.co.uk.

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