Product category:
Online ad campaigns
News Release from: Markettiers4dc
Edited by the Marketingservicestalk Editorial
Team on 29 June 2007
Bloggers to share cosmetic treatment
experience
Lifestyle website handbag.com is to create and host a blog site whereby a regular visitor will undergo Restylane treatments and document their experience.
The six-month campaign due to launch in July is designed to raise awareness of Restylane, the UK's leading non-surgical cosmetic treatment Restylane is a safe, treatment option for modern women who wish to enhance their looks naturally and subtly but are unwilling to submit themselves to other surgical procedures
By recruiting a member of the handbag.com audience to act as a correspondent, others will be afforded the opportunity to live vicariously through her blog whilst experiencing the Restylane procedure and its effect on her life.
This user-generated content campaign will commence with the recruitment of an intelligent, modern, single woman willing to undergo the treatment and live the glamorous lifestyle anticipated with this type of procedure.
Blog contents will include everything from emotional response to the Restylane treatment, stylish and glossy events attended and the male attention received, to every day activities and how the treatment has altered her outlook on life.
Regular audiences will also have the opportunity to win prizes based on the months' activities as well as suggest possibilities for the upcoming months.
Further to this, contributions and questions will be encouraged on specifically created discussion boards across the handbag.com site in order to increase the awareness and interest in the Restylane product and campaign, making it even more interactive.
Ceriann Mullins, Senior Account Manager at broadcast marketing agency markettiers4dc, who brokered the six-month deal, said: "This is a great deal for both parties; it's a fantastic fit in terms of audience and environment and manages to coordinate both interaction with interested audiences and genuinely compelling content to deliver the key messages of the Restylane campaign".
Colette Skilling, Restylane marketing director, said: "We very much hope that this campaign will boost awareness of Restylane, as well as improve women's understanding of how to approach cosmetic procedures and draw attention to the sort of things they need to think about so that they can make safe treatment choices.
"Restylane provides the natural enhancement that women are seeking today and demonstrates that the needle can be so much more subtle than the scalpel".
Alicen Stenner, handbag.com marketing director of Hearst Digital, said: "Our readers love sharing their experiences with one another and we are delighted to be working with Restylane on such an interactive campaign that I know will leave readers fascinated and hooked on the next instalment from our blogger".
Since its founding in 1994, markettiers4dc has been at the forefront of developing broadcast PR strategies for clients, especially in the consumer communications arena, and in pioneering innovative services to deliver broadcast coverage.
The company, now 80-strong, already runs a thriving radio, television and WebTV studio complex at its Farringdon HQ.
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