Product category:
Direct Marketing
News Release from: Marketing Databasics | Subject: Full Profit Potential
Edited by the Marketingservicestalk Editorial
Team on 12 March 2007
Full Profit Potential scoops tech award
Marketing Databasics and its client Royal and SunAlliance have won the 'Best Use of Campaign Management Software' category in the inaugural 2007 Technology for Marketing Awards.
Marketing Databasics' Full Profit Potential solution for Royal and SunAlliance includes predictive modelling, campaign management, web distribution of leads and MI reporting all within one integrated environment In the first six months, the initial investment has already been paid back with GBP600k flowing from the first win-back and cross sales campaigns
With the rapid growth of campaigns, FPP is on target to return over 10 times the investment in the next three years.
Marketing Databasics provides consultancy, analytics and technology services to accelerate profitable growth through a better understanding of customers and by helping clients create, run and measure more effective direct marketing campaigns.
It works with clients such as Barclays Bank, HBoS, Viking, AEGON UK, Royal and SunAlliance and Egg.
The Technology for Marketing Awards, run in conjunction with the TFM+A (Technology for Marketing and Advertising) show, held at London's Olympia in February, were presented at a ceremony at the Grosvenor House Hotel, Park Lane.
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