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Product category: Marketing strategy and consultancy
News Release from: Marketing Projects | Subject: Identity Matters
Edited by the Marketingservicestalk Editorial Team on 25 July 2007

Summit offers insider's view of identity
fraud

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A fraudster who stole millions in credit card scams will return to one of the five-star hotels he duped to give an insider's view at the Identity Matters conference.

In a Catch Me If You Can style story, Elliot Castro lived the high life for more than five years funded by identity and card frauds, staying in hotels from Beverley Hills to Bond Street and including London's Langham Hotel - the venue for Identity Matters on 20-21 November Castro, who, with journalist Neil Forsyth, has penned his exploits into a best selling book, Other People's Money, travelled first class and blew a small fortune on designer clothes and champagne, luxury goods and hotels

Time after time Elliot managed to wriggle free of the numerous authorities who were on his tail, juggling aliases and lying to family and friends, until he was tracked down by Police.

The co-authors are attending Identity Matters to answer questions on how identity fraudsters operate - and the loopholes they seek to exploit in today's business world.

A signed copy of Other People's Money will also be available to every confirmed delegate.

The European Summit on Identity, supported by government, law enforcement agencies, large corporates and consumer bodies alike, includes delegates from across all sectors from banking to online gaming, social networking to money transfer firms who will gather to hear world class speakers address the whole issue of identity - and why it matters.

Delegates can ensure they are at the heart of the discussions on how to protect customer and employee identity - and enhance their brand identity - through better business practices.

GB Group, the world's leading provider of online identity verification technologies, was the first sponsor of Identity Matters.

Richard Law, CEO of the Chester-based company, said: "We are delighted that Elliot Castro has agreed to share his insights into where businesses are exposed - and how fraudsters seek to exploit these weaknesses.

"His story is both an insightful and entertaining insider's view into credit card security.

"It is an issue that is dear to the heart of many of our own clients and we are working with them to reduce their exposure to risk across all channels.

"By supporting Identity Matters we are encouraging organisations to understand the issues relating to customer acquisition - and enabling them to make better, more informed business decisions".

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