Product category:
Marketing strategy and consultancy
News Release from: Maconomy
Edited by the Marketingservicestalk Editorial
Team on 24 June 2008
ICLP selects Maconomy to improve
performance
Maconomy has announced a major international deal with leading specialist loyalty marketing agency ICLP.
ICLP has purchased 300 user licenses for Maconomy's business planning software with a view to purchase a further 300 after the initial roll-out The roll out will incorporate 12 offices worldwide to optimise resources and streamline business processes throughout the organisation
This article was originally published on Marketingservicestalk on 13 May 2008 at 8.00am (UK)
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"When I joined ICLP I wanted to implement an ERP system because I knew that better, more easily accessible management information would help drive down administrative costs and improve overall business performance," said Mark Young, finance director at ICLP.
"We considered a number of suppliers and chose Maconomy because we were impressed by its outstanding track record, client portfolio and the team, who demonstrated an in-depth understanding of processes in knowledge-intensive organisations like ours".
Maconomy is an integrated solution which can provide project-based businesses with better control and enhanced understanding of their management information, project and resource planning for increased efficiency and improved business planning.
"The deal with ICLP is testament to our ability to deliver global projects on time and to budget and is fantastic news for Maconomy UK as we continue to grow and progress," said Neil Davidson, Managing Director of Maconomy UK.
"By providing an overall view of business performance, Maconomy can really help ICLP with the challenges it faces in such a changing market and support the continued growth of its business".
Established in 1987, ICLP is a global, full-service agency that has specialised in loyalty marketing for more than two decades.
Recognised as leading loyalty marketing strategists and thought leaders, ICLP is part of The Collinson Group.
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