Market Location provides analysis to Neopost
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Market Location product story
Edited by the Marketingweek Marketplace editorial team
Apr 28, 2010
Neopost has appointed Market Location to provide ongoing analysis to support its customer acquisition programme.
The business-to-business specialist will profile Neopost's existing customers to provide a ranked prospect pool of accurate business data.
Prospects will be supplied every month after suppressions to drive a high-volume mailing programme, telemarketing and sales activity.
Market Location will also deliver consultancy to ensure Neopost optimises the frequency and targeting of its marketing communications, and will manage responses from every campaign, analysing results to improve future activity.
All mailing returns will be data captured and fed through Market Location's call centre for validation.
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