Pinpoint Auto Sales offers bespoke fleet data
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Market Location product story
Edited by the Marketingweek Marketplace editorial team
Nov 25, 2009
Market Location has created Pinpoint Auto Sales to provide users with bespoke data on business automotive and fleet needs.
Pinpoint Auto Sales utilises the company's existing data expertise, combined with its skilled and efficient call-centre capabilities, to contact businesses to identify their automotive and fleet requirements.
As data is generated specifically for each client, the most relevant information can be collected, in tune with the client's own new-business and marketing efforts.
Beyond identifying simple elements such as there actually being a requirement for fleet vehicles, detailed data such as the size and age of the business' existing fleet and the name and contact details of fleet decision-makers can also be acquired.
Market Location also verifies e-mail addresses as it collects them, so data passed on to clients is already proven to be accurate.
A client's existing database can also be used, and data appended and updated as it is verified by Market Location's own business universe, and over the phone via the call centre.
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