Product category:
Email marketing
News Release from: Mailtrack | Subject: ProDigital
Edited by the Marketingservicestalk Editorial
Team on 28 March 2008
You at Work appoints Mailtrack
You at Work, the employee engagement specialist, has appointed digital marketing provider Mailtrack to develop a platform to encourage employees to take up flexible benefits and rewards.
Using Mailtrack's marketing platform, ProDigital, which designs and executes end-to-end marketing campaigns across multiple channels, the 'You at Work Benefits Engagement Platform' will automatically integrate different employee benefits databases using behavioural data The platform will then trigger targeted email communications to each employee announcing the benefits available and point them towards the You at Work website to allow them to activate the benefit
This article was originally published on Marketingservicestalk on 13 Sep 2007 at 8.00am (UK)
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Additionally, the platform can also identify those employees who have yet to take up benefits, but are most likely to, and will send them a targeted message.
Mailtrack's ProDigital platform will allow You at Work to offer comprehensive support for employers with data management, triggered emails and targeted employee benefit offers.
Furthermore the platform will use best-in-class technology to overlay Mosaic profile data with a behavioural targeting tool, to ensure optimum targeting and action.
Sally Winter, Marketing Manager, You at Work, explained: "We have launched the Benefits Engagement Platform as part of our commitment to ensure that our clients get the best return on investment from their benefits.
"We know from research conducted that the targeted communication of benefits is critical to take-up, and that these are key drivers of engagement.
"By automating the process, we will have double the benefits take-up that we would have previously expected.
"As a result of our partnership with Mailtrack, we can offer our clients communication programmes that deliver results beyond anything else in the marketplace".
Ray Welsh, Sales and Marketing Director, commented: "We are looking forward to working with You at Work; they clearly understand the potential application of digital communications to their industry and we are delighted to be able to support their market-leading services".
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