Product category:
Database management, list services
News Release from: Mailtrack | Subject: ProDigital
Edited by the Marketingservicestalk Editorial
Team on 13 September 2007
Mailtrack launches ProDigital marketing
platform
Mailtrack, the digital marketing solutions provider, is launching ProDigital, a groundbreaking marketing platform that designs and executes end-to-end marketing campaigns across multiple channels.
ProDigital allows marketers, via a simple graphical interface, to segment their customer database, create and manage content and deliver campaigns across multiple channels whether it be email, SMS, MMS, contact centre, web or direct mail Additional features of ProDigital also include database management, unlimited personalisation and customisation of messages, and real-time analysis and reporting of campaigns
This article was originally published on Marketingservicestalk on 28 Mar 2008 at 8.00am (UK)
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Mailtrack will support ProDigital with a range of services and host the application to make deployment easy whatever level or resource is available.
Companies already signed up to ProDigital include Artemis Investment Management, Admiral Group, Black and Decker, Publishing Expo and GP Associates, as well as other SME and blue-chip organisations operating in the retail, financial services and e-commerce sectors.
Guy Marson, CEO, Mailtrack, commented: "We have seen first hand how our customers and the wider market are using email marketing, and we believe the time is now right for the industry to evolve from straight email marketing to multichannel, CRM-oriented digital marketing which ProDigital successfully allows.
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"The platform supports all stages of the customer lifecycle marketing - indeed, ProDigital removes the barriers that have prevented marketing teams from exploiting digital marketing and leveraging it to its full potential by allowing event triggered, multichannel marketing campaigns to be set up with ease by marketing departments".
Mailtrack was appointed by Artemis, the leading UK fund manager, to provide a detailed insight into the behavioural habits and profile of its customer base and an ongoing email communications strategy.
Artemis used the results from the customer profiling to inform their use of ProDigital activities such as triggered emails and quarterly incentivised surveys.
Pauline Bush, Head of Marketing at Artemis, commented: "Mailtrack displayed a thorough understanding of the digital marketing space and came across as a well-resourced outfit that had a strong focus on client servicing".
Publishing Expo selected ProDigital from Mailtrack as it provided sophisticated digital marketing capabilities in an easy to use platform that supports their immediate needs and future requirements.
Jon Howell, Sales Manager, Publishing Expo, said: "When Mailtrack designed and delivered an online campaign to attract visitors to our exhibition, the response was fantastic - as well as a very successful campaign, we also now have a much larger database of contacts that we will continue to communicate with between events, and with Mailtrack's guidance and the flexibility of ProDigital, we will continue to grow this database and turn these contacts into profitable, long-term relationships".
Admiral Group, whose brands include Admiral and elephant.co.uk, has selected Mailtrack's ProDigital marketing platform to deliver and track its email marketing campaigns.
ProDigital was selected due to its ease of use when constructing, executing and reporting on campaigns, and the service level that Mailtrack would provide to support it.
Andrea James, Online Media Manager, Admiral Group, commented: "To construct complex campaigns with ProDigital is quick and intuitive, allowing us to focus on our marketing objectives, not how we will build our campaigns.
"With Mailtrack's digital marketing advice and the capabilities offered by ProDigital, in the future we expect to see notable improvements against our email marketing KPIs".
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