Product category:
Web measurement, analytics
News Release from: Mailtrack
Edited by the Marketingservicestalk Editorial
Team on 18 May 2007
Fund manager picks Mailtrack as digital
adviser
Digital marketing expert Mailtrack has been appointed by fund manager Artemis Investment Management to provide insight into the behavioural habits and profile of its customer base.
Mailtrack will first consolidate existing separate data houses into one standalone CRM database, after identifying that Artemis needed to streamline and organise its in-house database structure Furthermore, Mailtrack will undertake customer profiling through accurate data analysis, segmentation and reporting; ensuring that Artemis can fully understand its customer base, including individual customer preferences and past behaviour
This article was originally published on Marketingservicestalk on 13 Sep 2007 at 8.00am (UK)
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Mailtrack has also highlighted data acquisition, triggered emails and quarterly incentivised surveys as additional areas it will work on, allowing Artemis to engender customer loyalty and also acquire new customers at the same time.
Ray Welsh, Head of Sales and Marketing at Mailtrack, commented: "We are looking forward to working with Artemis, as they clearly understand that email marketing is their starting point, and there are many more aspects of digital marketing to bring in to support their business objectives".
Pauline Bush, Head of Marketing at Artemis, commented: "Mailtrack displayed a thorough understanding of the digital marketing space and came across as a well-resourced outfit that had a strong focus on client servicing".
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Mailtrack was established in 1999 as one of the first email marketing providers, and evolved its offering to continually remain at the forefront of digital marketing service provision.
Mailtrack provides its clients with a range of digital marketing tools and techniques, such as email marketing, online surveys, SMS and MMS, media planning and buying, online coupons and various web-based techniques, which can be deployed individually or as part of a broader CRM strategy.
Customers of Mailtrack are from SMEs and major brands, as well as leading advertising and marketing agencies.
Mailtrack co-founded the Email Marketing Council (EMC) and is a member of the Direct Marketing Association (DMA).
Mailtrack Media, a team within Mailtrack, is a customer acquisition specialist.
As well as providing online media planning and buying, and advice, Mailtrack Media is the UK's largest, independent list broker and also provides search engine marketing and data bureau services.
Artemis Investment Management is a leading UK fund manager, offering a range of funds within each of the main investment vehicles - Unit Trusts, Investment Trusts, Venture Capital Trusts (VCT's) and Hedge Funds.
Artemis is a dedicated active investment management house, specialising in investments and asset management for retail investors and segregated institutional investment management.
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