Product category:
Online advertising
News Release from: Mailtrack
Edited by the Marketingservicestalk Editorial
Team on 03 April 2007
Play to Win TV picks Mailtrack for viral
push
Customer acquisition specialist Mailtrack Media has been appointed by gaming specialist Play To Win TV to design a viral game to support the launch of the station's new TV quiz show.
Play To Win TV's new television quiz show 'Sweet and Sassy' is on Sky Channels 840 and 205 The viral game will promote the new quiz show to its target audience of mature, late night television viewers and will be distributed to Play To Win TV 's own database
This article was originally published on Marketingservicestalk on 13 Sep 2007 at 8.00am (UK)
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Mailtrack Media will also build the game to incorporate data capture, allowing the TV participation company to better understand its audience and develop better relationships with its customers.
Komal Helyer, Head of Mailtrack Media, commented: "Our work with Play To Win TV emphasises the added value a dynamic creative can have on a data capture project.
"Constructing an entertaining element for the audience's enjoyment can produce tangible benefits in terms of consumer insight.
"We look forward to working with Play To Win TV on developing future strategies, steering the gaming specialist towards best media for its business objectives".
Barney Battles, CEO of Play To Win TV, commented: "We were highly impressed by Mailtrack Media's rationale for designing viral games that will not only generate interest amongst our core TV audience but also give us the required data to build a comprehensive customer relationship model across multiple digital channels.
"Mailtrack Media's ability to show an improved ROI with the campaign was also a very attractive proposition for us".
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