Product category:
Database management, list services
News Release from: Marketing Source | Subject: Bismuth Insurance File, Midas file
Edited by the Marketingservicestalk Editorial
Team on 26 November 2007
Fast-growing insurance renewal file
reaps rewards
The Bismuth Insurance File is gaining an extra 150,000 new home insurance records per month, making it one of the fastest-growing insurance renewal files in the UK.
Managed exclusively by Marketing Source, this consumer file of insurance renewal data has been created over the last four years through Bismuth's own direct mail activity and via third-party direct mail collaborations using incentive-based response mechanisms The insurance renewal data was collected by postal response and telephone keypad interaction
Ideal for targeting consumers with an interest in insurance renewal information, the Bismuth Insurance File features the postal and telephone details of 2,284,594 consumers who have requested insurance information for building, home contents, family and second cars.
In addition, this insurance renewal data file offers clients a wide range of selections to target their campaign.
Including insurance expiry months, details of children, financial and household information.
Profiles of the insurance renewal files are: 47 per cent male/53 per cent female showing that 82 per cent own their own home, 71 per cent have an income of over GBP20k and 87 per cent own credit cards.
For more information on the Bismuth Insurance File or to discuss your data needs more fully, contact the Marketing Source team today.
New and exclusive to Marketing Source is the Midas file from the Bismuth Group.
The Midas file is one of the most comprehensive financial data files available featuring over 12 million prime and 850,000 subprime postal records.
The Midas finance data file is ideal for the consumer lending marketing, the Midas file is perfect for prime and subprime/adverse financial targeting for secured and unsecured loans, remortgages, debt management and IVAs.
The file includes transactional data pooled from many channels, lifestyle information, financial status data, credit activity information, credit score tracking and change, and a variety of credit scoring models.
The database is updated monthly and quarterly and has over 40 different sources, many of which are exclusive, creating a premium financial data file.
Most of the records also have telephone numbers.
For more information on the Midas file and targeting the right prospects, speak to one of Marketing Source's expert sales team today.
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