Marketing Week magazine unveils redesign

A Marketing Week product story

Edited by the Marketingweek Marketplace editorial team Apr 22, 2009

Marketing Week has announced that the first edition of its newly redesigned publication will be available on 23 April 2009.

The new look brings the title up-to-date with the needs of the modern marketer in response to feedback from the magazine's readership, which includes professionals working across PR, market research, direct marketing and search-engine optimisation.

Marketing Week will deliver more in-depth and analytical content while remaining a trusted reference source.

In a complete overhaul, news will now largely feature on Marketing Week's website, itself set for a relaunch in June, making room for more insightful and exclusive features and case studies inside the magazine.

The entire package is being looked after by a fresh team of journalists led by newly appointed editor, Mark Choueke, former editor of Precision Marketing magazine.

An occasional profile section - kicking off with Simon Clift, Unilever's chief marketing officer - will run over five pages.

A Head2Head section will use a panel of marketers to question the profile subject.

This is one of several 2.0 features the magazine has implemented to increase the number of marketers quoted and featured in the pages and encourage them to get more involved with their publication, peers and industry leaders.

The Trends section, dealing with exclusive market research, has also been updated to include a newly introduced section called the Frontline, which asks three or four marketers - in the sector that the market research deals with - if and how the findings match their experience in reality A secret commentator will provide a weekly inside view of what it is to be a marketing director in a rapidly changing environment.

The column promises to report on every day scenarios, from pitch disasters to debilitating budget slashing, all in a humorous tone.

Other new columnists to Marketing Week include: Simon Clift (chief marketing officer at Unilever); media expert Raymond Snoddy; Susannah Simpson (founder of Limelight); and Aidan Bocci (chief executive officer of Commercial Advantage).